Since we began working on the WOOband, we knew our purpose was more than just keeping people attached to their phones. We have a much grander vision, one that impacts hundreds of thousands of people and improves the way they live their lives. In the back of our minds, we quietly considered giving the project a social spin, but we didn't quite know how or for what cause.
We have also always wanted WOOband to be a fashion statement, something people are proud to put on their wrist and show the world. A product people can get excited about. With our removable chip, we envisioned different band colors and styles for all occasions...4th of July patriotic band, music festival neon band, different colors for different outfits...
One day recently these two ideas came crashing together. We realized the additional colored bands could be linked to various causes. Causes our target market cares about, relates to and would be proud to support. This is the first way WOOband can really create a ripple, giving donations back to our society.
With this new social backing, came the decision that manufacturing will occur in the USA where hours, wages and quality can be regulated to US standards.
Passion is crucial in what we do. We wouldn't stay up all night working hard and dreaming of building this company if we didn't love and believe in what we do. Although this switch will increase our costs, I think it just makes both co-founders even more passionate and energized to take us to the next level.
Luckily for us, we are crazy enough to
A big move for Team WOOband.
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