Over the winter break Jarrod & I decided it was time to crack down and start generating some buzz about our product. Since similar products have been created, a patent isn't possible so their was no point in hiding our idea from the public. We realized we might be able to create some barrier to entry for competitors by being first to market and gaining some customer loyalty.
Since the beginning of our journey, we have talked to hundreds of people about our idea -- so we decided it was time to create a physical website. That way instead of just talking to people, we could gather contact info and give information to potential future customers & people who showed genuine interest in WOOband.
When I began building the site I ran into one major problem. www.wooband.com was TAKEN. Apparently there is a band called the WOO band. An actual band. Called the WOO band. Took our domain, and our twitter handle and all our SEO. Not to be dramatic, but we were a bit crushed... or maybe just confused.
Do we change our product name? Do we buy a .co or .me instead? Do we make a different website name and risk people going to the wrong site when looking for our product? We reached out to the band and tried to buy their domian but heard nothing.
The clock is always ticking at a startup, it always feels like the walls are crashing in and if you don't make your next decision progress will be halted. It always feels like their is someone else out there working when you aren't, so we never have time to waste.
In the end we settled for www.theWOOband.com ... It is my hope that customers will be able to remember the "the" in our domain when searching for our product. Or that when they type WOOband into google, our site will just come up.
It's always something in the world of startups...any challenge you don't plan for will emerge, but it's all part of the great adventure.
Official blog of WOOband, the wristband that prevents you from losing your smartphone.
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