Thursday, April 10, 2014

Live from OneSpark


We are blogging live from Mad Men Marketing in Downtown Jacksonville at OneSpark the worlds crowdfunding festival. We are hoping to wow the crowds, score some votes and gain our share of $200,000.

Monday, April 7, 2014

Demo-ing at Starter Space

The Gainesville Startup community really came out and showed us their support. We had a small intimate crowd for our demo, which turned out more like a candid conversation. The audience asked us great questions and offered us strong feedback and encouragement. Its amazing what you can do with support from your community. It is truly great to be a Gainesville Startup!

Prepping for One Spark

We have been preparing to attend One Spark, the world's largest crowdfunding festival in Jacksonville, Florida.  One of the biggest questions as a lean startup has been, how do we spend money on promotional materials that create value for our customers? 

Yes it could be nice to buy every pen, foam finger, t shirt and rubber wristband you can find online, however most of that will just end up in the trash. How do we stand out from the crowd and offer people something that they would really enjoy? 

Its a difficult question, especially as a startup, when we spend dollars, we need to expect those dollars create value and generate revenue back to us. 

Since it will be blistering Florida heat, we decided to opt for some sunglasses with our website on the rim, hey who doesnt love a nice pair of free glasses? Especially when the florida sun is blinding them. We also used the back of our business cards as a place where people can write down phone numbers incase they lose their phone. People may or may not use this, but I think its a clever way to say, "hey don't throw away this card right away!"


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