Yes it could be nice to buy every pen, foam finger, t shirt and rubber wristband you can find online, however most of that will just end up in the trash. How do we stand out from the crowd and offer people something that they would really enjoy?
Its a difficult question, especially as a startup, when we spend dollars, we need to expect those dollars create value and generate revenue back to us.
Since it will be blistering Florida heat, we decided to opt for some sunglasses with our website on the rim, hey who doesnt love a nice pair of free glasses? Especially when the florida sun is blinding them. We also used the back of our business cards as a place where people can write down phone numbers incase they lose their phone. People may or may not use this, but I think its a clever way to say, "hey don't throw away this card right away!"
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