Making Wearable Tech Actually Wearable

Design. It's all about design. Products with beautiful design speak for themselves, they market themselves and they sell themselves. Why? Because people get excited about them, people tell a friend, people don't have to be convinced. If you can create something that is actually designed from inside the mind of a customer, then I believe it will take on a life of its own.

This is what we are trying to do at WOOband, and it is extremely extremely difficult. The wrist is prime real estate on the body, so in order for a user to wear a phone loss wristband, it has to really be aligned with their image. 

How do we make a WOOband that stands out from other wearable products?

How do we make a wristband in a style that will delight our customers? 

How do we make a wristband that you will actually enjoy wearing? 

These are the questions we ask, over and over and over and over because I believe these questions can make or break us.